Mi.Business.Console

for Promomed

Update: 25.12.2024

Last week: 49 week 2024 (09.12.2024 - 15.12.2024)

Last full month: November 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	9 940	0.7%	14.0%	0.4	18 661 755	2.5%	9.8%	0.4	-2.3%
MoM	44 632	-3.6%	13.3%	-0.2	78 965 673	0.5%	8.9%	0.2	-2.0%
YTD	394 717	23.1%	12.3%	3.2	787 499 623	28.3%	9.3%	1.6	-8.6%
MAT	414 903	22.8%	12.1%	3	830 641 564	28.8%	9.2%	1.6	-7.8%
BRAINMAX
WoW	2 351	-1.8%	100.0%	0	8 017 457	0.8%	100.0%	0	-1.8%
MoM	11 703	2.1%	100.0%	0	38 888 035	-0.2%	100.0%	0	2.1%
YTD	75 704	76.0%	100.0%	0	262 815 261	77.3%	100.0%	0	76.0%
MAT	79 344	77.5%	100.0%	0	275 595 210	79.4%	100.0%	0	77.5%
GOLDLINE PLUS
WoW	13 482	-2.4%	46.4%	-1.1	42 435 257	-0.8%	38.0%	-0.7	-0.1%
MoM	62 745	-4.1%	47.4%	1.3	195 756 051	-3.4%	38.7%	0.9	-6.7%
YTD	787 812	-4.7%	45.4%	0.5	2 472 077 793	-3.2%	37.1%	-2.6	-5.7%
MAT	829 979	-3.8%	45.4%	0.6	2 610 466 554	-1.7%	37.2%	-2.4	-5.0%
MIGRENIUM
WoW	7 561	-14.8%	0.4%	-0.1	2 641 894	-13.1%	0.5%	-0.1	-1.6%
MoM	41 128	0.4%	0.4%	0	14 076 174	0.9%	0.6%	0.1	-9.7%
YTD	541 807	-10.9%	0.5%	-0.1	172 556 240	50.2%	0.6%	0.2	5.1%
MAT	575 172	-11.7%	0.5%	-0.1	180 308 465	47.1%	0.6%	0.1	6.3%
MODELAX-N
WoW	26 827	-4.3%	19.5%	-1.2	13 484 700	-3.6%	13.6%	-0.6	1.8%
MoM	119 981	0.2%	20.6%	0.4	59 442 550	4.1%	13.8%	0.6	-2.0%
YTD	1 384 310	25.7%	22.0%	3.2	618 848 646	73.0%	14.3%	3.8	7.6%
MAT	1 450 778	26.6%	21.6%	3.1	643 907 083	72.7%	14.0%	3.7	8.6%
REDUXIN
WoW	9 333	1.2%	32.1%	0.4	49 345 061	2.0%	44.2%	0.5	-0.1%
MoM	41 852	-9.0%	31.6%	-0.8	222 036 149	-6.5%	43.9%	-0.4	-6.7%
YTD	567 771	-6.8%	32.7%	-0.4	3 012 668 162	10.5%	45.2%	2.9	-5.7%
MAT	596 251	-6.4%	32.6%	-0.5	3 160 084 865	11.5%	45.1%	2.8	-5.0%
REDUXIN FORTE
WoW	2 816	3.3%	9.7%	0.3	12 277 229	1.7%	11.0%	0.1	-0.1%
MoM	12 608	-9.7%	9.5%	-0.3	53 587 719	-9.2%	10.6%	-0.4	-6.7%
YTD	158 886	0.9%	9.1%	0.6	683 695 716	11.1%	10.3%	0.7	-5.7%
MAT	167 404	1.4%	9.2%	0.6	721 595 548	12.0%	10.3%	0.7	-5.0%
SALVISAR
WoW	12 540	-3.3%	1.8%	0	5 680 900	-1.9%	1.7%	0	-2.8%
MoM	65 206	11.6%	2.0%	0.3	28 985 629	13.4%	1.8%	0.3	-7.2%
YTD	531 747	12.5%	1.5%	0.2	222 814 297	43.6%	1.3%	0.3	-3.4%
MAT	557 645	9.4%	1.4%	0.2	231 395 814	37.9%	1.3%	0.2	-2.3%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	394 717	23.1%	12.3%	3.2	787 499 623	28.3%	9.3%	1.6	-8.6%
BRAINMAX	75 704	76.0%	100.0%	0	262 815 261	77.3%	100.0%	0	76.0%
GOLDLINE PLUS	787 812	-4.7%	45.4%	0.5	2 472 077 793	-3.2%	37.1%	-2.6	-5.7%
MIGRENIUM	541 807	-10.9%	0.5%	-0.1	172 556 240	50.2%	0.6%	0.2	5.1%
MODELAX-N	1 384 310	25.7%	22.0%	3.2	618 848 646	73.0%	14.3%	3.8	7.6%
REDUXIN CAPS	567 771	-6.8%	32.7%	-0.4	3 012 668 162	10.5%	45.2%	2.9	-5.7%
REDUXIN FORTE	158 886	0.9%	9.1%	0.6	683 695 716	11.1%	10.3%	0.7	-5.7%
SALVISAR	531 747	12.5%	1.5%	0.2	222 814 297	43.6%	1.3%	0.3	-3.4%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	414 903	22.8%	12.1%	3	830 641 564	28.8%	9.2%	1.6	-7.8%
BRAINMAX	79 344	77.5%	100.0%	0	275 595 210	79.4%	100.0%	0	77.5%
GOLDLINE PLUS	829 979	-3.8%	45.4%	0.6	2 610 466 554	-1.7%	37.2%	-2.4	-5.0%
MIGRENIUM	575 172	-11.7%	0.5%	-0.1	180 308 465	47.1%	0.6%	0.1	6.3%
MODELAX-N	1 450 778	26.6%	21.6%	3.1	643 907 083	72.7%	14.0%	3.7	8.6%
REDUXIN CAPS	596 251	-6.4%	32.6%	-0.5	3 160 084 865	11.5%	45.1%	2.8	-5.0%
REDUXIN FORTE	167 404	1.4%	9.2%	0.6	721 595 548	12.0%	10.3%	0.7	-5.0%
SALVISAR	557 645	9.4%	1.4%	0.2	231 395 814	37.9%	1.3%	0.2	-2.3%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	9 940	0.7%	14.0%	0.4	18 661 755	2.5%	9.8%	0.4	-2.3%
BRAINMAX	2 351	-1.8%	100.0%	0	8 017 457	0.8%	100.0%	0	-1.8%
GOLDLINE PLUS	13 482	-2.4%	46.4%	-1.1	42 435 257	-0.8%	38.0%	-0.7	-0.1%
MIGRENIUM	7 561	-14.8%	0.4%	-0.1	2 641 894	-13.1%	0.5%	-0.1	-1.6%
MODELAX-N	26 827	-4.3%	19.5%	-1.2	13 484 700	-3.6%	13.6%	-0.6	1.8%
REDUXIN CAPS	9 333	1.2%	32.1%	0.4	49 345 061	2.0%	44.2%	0.5	-0.1%
REDUXIN FORTE	2 816	3.3%	9.7%	0.3	12 277 229	1.7%	11.0%	0.1	-0.1%
SALVISAR	12 540	-3.3%	1.8%	0	5 680 900	-1.9%	1.7%	0	-2.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	44 632	-3.6%	13.3%	-0.2	78 965 673	0.5%	8.9%	0.2	-2.0%
BRAINMAX	11 703	2.1%	100.0%	0	38 888 035	-0.2%	100.0%	0	2.1%
GOLDLINE PLUS	62 745	-4.1%	47.4%	1.3	195 756 051	-3.4%	38.7%	0.9	-6.7%
MIGRENIUM	41 128	0.4%	0.4%	0	14 076 174	0.9%	0.6%	0.1	-9.7%
MODELAX-N	119 981	0.2%	20.6%	0.4	59 442 550	4.1%	13.8%	0.6	-2.0%
REDUXIN CAPS	41 852	-9.0%	31.6%	-0.8	222 036 149	-6.5%	43.9%	-0.4	-6.7%
REDUXIN FORTE	12 608	-9.7%	9.5%	-0.3	53 587 719	-9.2%	10.6%	-0.4	-6.7%
SALVISAR	65 206	11.6%	2.0%	0.3	28 985 629	13.4%	1.8%	0.3	-7.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

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VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

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SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

*****

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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